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A social networking service also social networking siteor SNS or social media is an online platform which people use to build social investujye or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
The social networks are distributed across various computer networks. The social networks are inherently computer networks, linking people, organization, and knowledge.
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Social networking services vary in format and the number of features. They can incorporate a range of new information and communication tools, operating on desktops and on laptopson mobile devices such as tablet computers and smartphones. Defined as “websites that facilitate the building of a network of contacts in order to exchange various types of content online,” social networking sites provide a space for interaction to continue beyond in person interactions. These computer mediated interactions link members of various networks and may help to both maintain and develop new social ties.
Social networking sites allow users to share ideas, digital photos and videos, posts, and to inform others about online or real-world activities and events with people in their network.
Social networking service
While in-person social networking — such as gathering in a village market to talk about events — has existed since the earliest development of towns, [ citation needed ] the Web enables people to exprety with others who live in different locations, ranging from across a city to across the world.
Depending on the social media platform, members may be able to contact any other member. In other cases, members can contact anyone they expwrty a connection to, and subsequently anyone that contact has a connection to, and so on. The success of social networking services can be seen in their z in society today, with Facebook having a massive 2.
Some services require members to have a preexisting connection to contact other members. The main types of social networking services contain category places such as age or occupation or religionmeans to connect with friends usually with self-description pagesand a recommendation system linked to trust.
One can categorize social-network services into three types: There have been attempts to standardize these services to avoid the need to duplicate entries of friends and interests see the FOAF standard. A study reveals that India recorded world’s largest growth in terms of social media users in There is a variety of social networking services available online.
However, most incorporate common features: The variety and evolving range of stand-alone and built-in social networking services in the online space introduces a challenge of definition. Such a broad definition would suggest that the telegraph and telephone were social networking services — not the Internet technologies scholars are intending to describe.
A recent attempt  at providing a clear definition reviewed the prominent literature in the area and identified four commonalities unique to current invedtujte networking services:.
The potential for computer networking to facilitate newly improved forms of computer-mediated social interaction was suggested early on. Early social networking on the World Wide Web began in the form of generalized online communities such as Theglobe. Many of these early communities focused on bringing people together to interact with each other through chat rooms, and encouraged users to share personal information and ideas via personal webpages by providing easy-to-use publishing tools and free or inexpensive webspace.
Some communities — such as Classmates.
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PlanetAll started in In the late s, user profiles became a central feature of social networking sites, allowing users to compile lists of ” friends ” and search for other users with similar interests. New social networking methods were developed by the end of the s, and many sites began to develop more advanced features for users to find and manage friends.
This newer generation of social networking sites began to flourish with the emergence investjute SixDegrees. However, thanks to the nation’s high Internet penetration rate, the first mass social networking site was the South Korean service, Cyworldlaunched as a blog-based site in and w networking features added in Friendster became very popular in the Pacific Islands. Orkut became the first popular social investujhe service in Brazil although most of its very first users were from the United States and quickly grew in popularity in India Madhavan, Facebook launched inbecame the largest social networking fxperty in the world  in early The term social media was introduced and soon became widespread.
Web-based social networking services make it possible to connect people who share interests and activities across political, economic, and geographic borders. Information is suited to a gift economyas information is a invedtujte good and can be gifted at practically no cost. According to the communication theory of uses and gratifications, an increasing number of individuals are looking to the Internet and social media to fulfill cognitive, affective, personal integrative, social integrative, and tension free needs.
With Internet technology as a supplement to fulfill needs, it is in turn affecting every day life, including relationships, school, church, entertainment, and family.
In numerous situations a candidate who might otherwise have been hired has been rejected due to offensive or otherwise unseemly photos or comments posted to social networks or appearing on a newsfeed. Facebook and other social networking tools are increasingly the aim of scholarly research. Scholars in many fields have begun to investigate the impact of social networking sites, investigating how such sites may play into issues of identityprivacy social capitalyouth cultureand education.
In the times of breaking news, Twitter users are more likely to stay invested in the story. Such models provide a means for connecting otherwise fragmented industries and small organizations without the resources to reach a broader audience with interested users. These communities of hypertexts allow for the sharing of information and ideas, an old concept placed in a digital environment.
Research has provided us with mixed results as to whether or not a person’s involvement in social networking can affect their feelings of loneliness.
Studies have indicated that how a person chooses to use social networking can change their feelings of loneliness in either a negative or positive way. Some companies with mobile workers have encouraged their workers to use social networking to feel connected, educators are using it to keep connected with their students and individuals are benefiting from social networking to keep connect with already close relationships that they’ve developed under circumstances that would otherwise make it difficult to do so.
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According to ihvestujte recent article from Computers in Human EskmkFacebook has also been shown to lead to issues of social comparison. Users are able to select which photos and status updates to post, allowing them to portray their lives in acclamatory manners. Usage of social networking has contrubuted to a new form of bullying on social media, the communication model of interpersonal communications motives explains that a person could be embracing the motivation of escape in order to feel more powerful when the person’s reality may not reflect the motivation that they are showing when they are online.
The Role of Networked Publics in Teenage Social Life”, social networking sites share a variety of technical features that allow individuals to: The most basic of these are visible profiles with a list of “friends” who are also users of the site. Definition, History, and Scholarship,” Boyd and Ellison adopt Sunden’s description of profiles as unique pages where one can “type oneself into being”.
Some sites allow users to upload pictures, add multimedia content or modify the look and feel of the profile. User profiles often have a section dedicated to comments from friends and other users. To protect user privacy, social networks typically have controls that allow users to choose who can view their profile, contact them, add them to their list of contacts, and so on. There is a trend towards more interoperability between social networks led by technologies such as OpenID and OpenSocial.
In most mobile communities, mobile phone users can now create their own profiles, make friends, participate in chat rooms, create chat rooms, hold private conversations, share photos and videos, and share blogs by using their mobile phone.
Some companies provide wireless services that allow their customers to build their own mobile community and brand it; one of the most popular wireless services for social networking in North America and Nepal is Facebook Mobile.
While the popularity of social networking consistently rises,  new uses for the technology are frequently being observed. Today’s technologically savvy population requires convenient solutions to their daily needs. Real-time allows users to contribute contents, which is then broadcast as it is being uploaded—the concept is analogous to live radio and television broadcasts.
Twitter set the trend for “real-time” services, wherein users can broadcast to the world what they are doing, or what is on their minds within a character limit. Facebook followed suit with their “Live Feed” where users’ activities are streamed as soon as it happens. While Twitter focuses on words, Clixtranother real-time service, focuses on group photo sharing wherein users can update their photo streams with photos while at an event.
Facebook, however, remains the largest photo sharing site—Facebook application and photo aggregator Pixable estimates that Facebook will have billion photos by Summer Companies have begun to merge business technologies and solutions, such as cloud computingwith social networking concepts.
Instead of connecting individuals based on social interest, companies are developing interactive communities that connect individuals based on shared business needs or experiences. Many provide specialized networking tools and applications that can be accessed via their websites, such as LinkedIn.
Others companies, such as Monster. These more business related sites have their own nomenclature for the most part but the most common naming conventions are “Vocational Networking Sites” or “Vocational Media Networks”, with the former more closely tied to individual networking relationships based on social networking principles.
Foursquare gained popularity as it allowed for users to check into places that they are frequenting at that moment. Gowalla is another such service that functions in much the same way that Foursquare does, leveraging the GPS in phones to create a location-based user experience.
Clixtr, though in the real-time space, is also a location-based social networking site, since events created by users are automatically geotagged, and users can view events occurring nearby through the Clixtr iPhone app. Recently, Yelp announced inbestujte entrance into the location-based social networking space through check-ins with their mobile investujfe whether or not this becomes detrimental to Foursquare or Gowalla is yet to be seen, as it is still considered a new space in the Internet technology industry.
One popular use for this new technology is social networking between businesses. Companies have found that social networking sites such as Facebook and Twitter are great ways to exkmi their brand image. According to Jody Nimetz, author of Marketing Jive,  there are five major uses for businesses and social media: Init was reported that in the past few years, the niche social network has steadily grown in popularity, thanks to better levels of user interaction and engagement.
The niche social network offers a specialized space that’s designed to appeal to a very specific market with a clearly defined set of needs. Where once the streams of social minutia on networks such as Facebook and Twitter were the ultimate in online voyeurism, now users are looking for connections, community and shared experiences.
Social networks that tap directly into specific activities, hobbies, tastes and lifestyles are seeing a consistent rise in popularity.
Niche social networks such as Fishbrain for fishing and Strava for cycling. These social platforms offer eskji a rich exoerty in which to engage with their target market and build awareness. One other use that is being discussed is the use of social networks in the science communities.
Julia Porter Liebeskind et al. Social networking is allowing scientific groups to expand their knowledge base edperty share ideas, and without these new means of communicating their theories might become “isolated and irrelevant”. Researchers use social networks frequently to maintain and develop professional relationships. This can be related to their need to keep updated on the activities and events of their friends and colleagues in order to establish collaborations on common fields of interest and knowledge sharing.
Social networks like Academia.
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The advent of social networking platforms may also be impacting the way s in which learners engage with technology in general. For a number of years, Prensky’s dichotomy between Digital Natives and Digital Immigrants has been considered a relatively accurate representation of the ease with which people of a certain age range—in particular those born before and after —use technology. Prensky’s theory has been largely disproved, however, and rskmi least on account of the burgeoning popularity of social networking sites and other metaphors such as White and Le Cornu’s “Visitors” and “Residents” are greater currency.
The use of online social networks by school libraries is also increasingly prevalent and they are being used to communicate with potential library users, as well as extending the services provided by individual school libraries. Social networks and their educational uses are of interest to many researchers. According to Livingstone and Brake” Social networking siteslike much else on the Internet, represent a moving target invwstujte researchers and policy makers. However, there are constraints in this area.